Top 6 Reasons Smart Businesses Use Events
Why Smart Businesses Are Turning to Events—6 Proven Reasons
There’s something truly powerful about bringing people together — whether it’s in person or online. Events have a unique way of creating connection, energy, and opportunity that simply can’t be replicated through emails or social media posts.
I’ve witnessed this time and time again from events I’ve helped to coordinate from artisan markets to all day festivals for start-up businesses.
If you’ve ever wondered whether it’s worth hosting a business event — whether that’s a client appreciation evening, a workshop, or a community networking session — here are six reasons why the answer is a resounding yes.
1. You Build Real, Human Connections
In a world where most interactions happen through screens, events give you the chance to connect on a personal level. A warm handshake, a genuine smile, a shared laugh — these moments build trust and lasting relationships far beyond a simple transaction. With the emergence of Artificial Intelligence, Ive seen the demand for in person events grow and I think its a trend that will only increase.
2. You Strengthen Your Brand Presence
Hosting an event allows your business to shine in its best light. You get to show not just what you do, but who you are. Every detail — from the theme to the atmosphere — tells your brand story and helps people remember you for the right reasons.
3. You Create Opportunities for Collaboration
When you gather like-minded people together, magic happens. New partnerships form, ideas spark, and collaborations unfold that can open unexpected doors. Your event becomes the starting point for opportunities that extend well beyond the day itself.
How many events have you been at where a random conversation in the registration queue, in the toilets or at the coffee break has sparked collaboration, work or referrals?
4. You Position Yourself as an Expert
Whether you’re leading a workshop, a panel discussion, or an all day conference hosting an event puts you front and center as a trusted authority in your field. It’s a powerful way to demonstrate your knowledge, share valuable insights, and show your audience that you’re the go-to person in your space.
5. You Generate Buzz and Visibility
An event gives you a reason to be talked about — before, during, and after. With the right promotion, it can create excitement across your social channels, email list, and community. People love being part of something special, and your event can easily become that “must-attend” moment everyone’s talking about.
6. You Show Appreciation for Your Clients and Team
Events are also a heartfelt way to say thank you — to your clients for their loyalty and to your team for their hard work. A thoughtful gathering can deepen relationships, boost morale, and make everyone feel valued. And that kind of goodwill is priceless.
✨ Final Thoughts
Hosting an event isn’t just about the day itself — it’s about the connections, stories, and opportunities that grow from it. Whether you start small with an intimate workshop or go big with a full-scale celebration, the impact can be long-lasting for your business and your brand.
So, if you’ve been thinking about it — take this as your sign. Plan the event. Open the doors. Welcome your people. Your business (and your community) will thank you for it. 💛
I’m already contracted to hold 2 events in 2026 and looking forward to more!
Have an event idea you would like to explore? Book in to discuss in more detail with my free event exploration call or download my event vision template to get the ideas flowing!
